![]() As new VW ad agency Deutsch prepares to launch an ad campaign for the 2011 Jetta, it finds itself taking the baton not just from VW's old agency, but from a history of advertising that many consider the best of all time. For car companies, which have some of the biggest budgets among all advertisers, this amounts to hundreds of millions a year - and in a few cases, more than a billion dollars at stake.įor Volkswagen, which has an annual ad budget of around $250 million to $300 million (by comparison, about what Ford spends on national advertising for just its F-Series pickup truck) the pressure to perform is greater than most. How well a brand stands out and the catchiness of the idea or slogan is critical. ![]() The quality of advertising is important for any company. ![]()
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